Kickers is an iconic, global fashion brand that makes unique footwear for confident, style-savvy people.
After losing sight of it's British heritage in previous campaigns, SS14 went back to the roots, using real-life models, in real-life places. A kaleidoscope of snapshots, inspired by social content + street style photography + playful gifs which add a fun + vibrant nod. Featured models were asked to choose which side most suited them - Fit In or Stand Out - which was included on their final composition.
Photoshoot Art Direction - Website Design